Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Tuesday, September 26, 2023

Energy Rising by Julia DiGangi

Book cover
Energy Rising
by Julia DiGangi


ISBN-13: 9781647823450
Hardback: 256 pages
Publisher: Harvard Business Review Press
Released: September 26, 2023

Source: ebook review copy from the publisher through NetGalley.

Book Description, Modified from Goodreads:
Your success in life—at work and at home—rises when you harness the energy that powers your brain. A neuropsychologist explains how. Your drive to create change, catalyze impact, and build relationships all come from neuroelectrical energy—real, electrical impulses—firing in your brain. Who you are as a person depends on how you work with this energy. When this energy rises within you, you feel empowered and dynamic. But when this energy falls, you feel down, stressed, and defeated. You may feel as if you don't control your emotional energy, that it's an inevitable consequence of the world around you and the forces bearing down on you. But that's not the case.

To reach your full potential, you can learn to recognize and harness the energy in your brain. Leading neuropsychologist Julia DiGangi will teach you how through eight "codes." Some of the codes will surprise you. All will fortify you. You will learn why these codes work and how to apply them to your own challenges through exercises and reflections. When you start viewing your life less about the activities you do and more about the natural energies within and around you, your power to live and lead with impact grows exponentially. Energy Rising offers you a provocative and neuroscientifically accurate path to greater emotional power, influence, and connection, both at work and at home.

DiGangi's lab and clinical work have been conducted at Harvard, Columbia, Georgetown University, the University of Chicago, DePaul, and the University of Illinois Chicago. Her fMRI and EEG research has helped business leaders, parents, couples, educators, and military leaders. Her work, rooted in resilience after extreme stress, will show you how to effectively deal with struggles you currently face. She tells the stories of business leaders, parents, couples—and even combat veterans and trauma survivors—who used the eight codes to rise.


My Review:
Energy Rising is about how you can change painful situations by uncovering the root causes of how you react to those situations. The intended audience is people in leadership positions with a focus on business, but the author also gave examples from marriage, parenting, and other areas of life. Each chapter covered a different "code," with 5 focused on yourself (which change how you interact with others) and 3 on influencing others. She clearly explained each concept and gave questions to work through to help you implement each concept.

Among other things, she talked about naming what you fear will happen if you change your behavior and evaluating how likely it is that bad result will happen. Also, about changing your outlook from negative to positive (like from a discouraged 'no one understands what I'm trying to accomplish' to seeing it as a positive challenge resulting from 'I'm at the cutting edge'). She explained the root fear that you don't matter and aren't worthy of good things and about becoming aware of our sense of worth regardless of the situation. She covered how our brain tries to avoid uncertainty, but how it's better to become self-assured and be willing to say, "I don't know." She also examined how ways of dealing with life that you learned in childhood aren't necessarily helpful in adulthood and exercises to rewrite those patterns.

She then talked about why you don't need to always be the one who's right or have everyone's approval to be an effective leader. She also explained how to get people to follow your lead because they want to and to visualize how you want your relationships to look in the future. Overall, I found the topics covered to be interesting and helpful, so I would recommend this book to others.

From the book: "Your most enduring pain comes from what you already think about yourself--that you're not good enough, important enough, or worthy enough. And the thing about this pain is that you can never outrun what you believe about yourself."


If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.


Excerpt: Read an excerpt using Google Preview.

Monday, August 21, 2023

Brain On! by Deb Smolensky

Book cover
Brain On!
by Deb Smolensky


ISBN-13: 9781637556641
Hardcover: 224 pages
Publisher: Amplify Publishing
Released: August 8, 2023

Source: ebook review copy from the publisher through NetGalley.

Book Description, Modified from Goodreads:
As incredible as your brain is, it hasn’t been upgraded since the beginning of time. Your brain is designed to keep you safe (thank you!), but it’s up to you to expand your operating system to be happy and productive in the office and at home. Fear is the default when you’re not intentional about how you use your brain. This translates to overwhelm, distraction, burnout, and other workplace stressors. In Brain On!, Deb Smolensky serves as your coach to retrain your brain through mental fitness strategies that will help you navigate the ever-changing and uncertain world in which we work


My Review:
Brain On! is about being more aware of how we're reacting to people and situations. The author's goal is for everyone to stay calm and ration and avoid being emotionally hijacked. Made me think of Spock. The advice was very focused on a business setting, and the last third of the book was specifically for leaders, the HR department, and the company culture. The leaders are told that emotions are contagious and that you can remove obstacles for those under you or trigger your workers to shut down, so you need to be constantly "brain on." No pressure there...

I was disappointed that how the brain works was described only in very general terms. She mentioned dozens of books whose ideas she was passing on but didn't refer to scientific studies. This book was also not about mental fitness but self-awareness. Her basic premise was that you're usually 'brain off' (sometimes described as responding to situations as if under threat or controlled by your primitive brain or your subconscious is driving your responses or being overwhelmed or emotionally hijacked) while you want to be 'brain on' (driven by your thinking brain, rationally analyzing at the situation, focused, and energized by what you're doing). The varying definitions of brain off made some of her statements seem absurd, like you can't use your thinking brain at the same time as you're in the threat response, yet you're supposed to use your thinking brain when feeling anxious to see if you have a rational worry.

The first third of the book was about why you need to be 'brain on' due to external and internal obstacles at work, etc. The next part was a detailed, step-by-step description on how to set doable goals so you can stay focused and be productive. She also pointed out how to look for your strengths and what you like to do so you're energize and enjoy your work. A short section talked about "brain fitness" but contained a couple questions to ask to see if you're brain on or off and a phrase to repeat to get 'brain on' again, suggesting naming the emotion you're feeling, and some breathing exercises to calm and focus yourself. She also suggested tips like get a good sleep, take a 20 minute nap, take breaks to move around or talk to a friend. The book wasn't really what I expected or needed, but it might be useful to business leaders.


If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.


Monday, November 18, 2019

Start Your Own Photography Business by The Staff of Entrepreneur Media, Inc., Jason R. Rich

book cover
Start Your Own Photography Business
by The Staff of Entrepreneur Media, Inc.,
Jason R. Rich


ISBN-13: 9781599186573
Paperback: 180 pages
Publisher: Entrepreneur Press
Released: October 22, 2019

Source: ebook review copy from the publisher through NetGalley.

Book Description, Modified from Goodreads:
If you have a talent for snapping great pictures, why not turn your hobby into a lucrative business? You can take portraits in a studio or on location, submit photos as a freelancer to media companies or businesses, frame and display your favorite shots in a gallery, or record special events like weddings and sweet sixteen parties. Whether you want to earn a little extra money or set yourself up as a full-time, professional photographer, all the information you need to succeed is inside.

Determine your specialty. Set up a home office and/or functional studio. Choose the right equipment for all types of photos--and find great deals on the cameras and accessories you need. Build an attractive online or traditional portfolio. Find paying jobs and market yourself professionally. Setup a fee structure for your service. Get great exposure for your work at art festivals, contests, galleries, local businesses and more. Protect yourself from legal concerns such as copyright infringement and privacy issues.


My Review:
Start Your Own Photography Business is intended to help people interested in becoming professional photographers to set up a business. It does not cover how to take photographs, but it does talk about what professional level equipment you will need and where to find it at a good price. The book started by talking about the different specialties that you can choose as a professional photographer, like taking stock photos versus taking on assignments, taking portraits or product pictures or fine art prints, and so on. They talked about setting your rates, creating a business plan, and figuring out the costs of running a business. They talked about hiring employees and paying them, creating logos and signs, going online and creating a website, marketing, office and business equipment you will need, finances and taxes, and legal issues related to photography. They also included advice from successful professionals. The information was useful and easy to follow. Overall, this is very helpful information for anyone trying to set up a professional photography business.


If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.


Tuesday, March 27, 2018

Ultimate Guide to YouTube for Business by Jason R. Rich

book cover
Ultimate Guide to YouTube for Business
by The Staff of Entrepreneur Media, Inc.;
Jason R. Rich


ISBN-13: 9781599186191
Paperback: 304 pages
Publisher: Entrepreneur Press
Released: March 27, 2018

Source: ebook review copy from the publisher through NetGalley.

Book Description, Modified from NetGalley:
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

This guide shares advice from successful YouTube experts to help you. You'll learn how to set up your channel, become a YouTube Partner to start monetizing your videos, create a virtual community that uses your products, cater your videos to your target audience at every stage of production and promotion, optimize video titles, descriptions, and tags, and promote your YouTube videos using Facebook, Twitter, Google+, and other social sites.


My Review:
Ultimate Guide to YouTube for Business is targeted at small businesses who intend to use YouTube to tell their potential audience about their business, their products, and how to use their products. The focus was on helping your business present polished videos and get word out about them so that people will view them. The book helps you figure out who your target audience is, what type of videos will be most effective for your company, how to set up your account on YouTube and upload your videos (step by step), and how to advertise your videos or have advertising on your videos.

While they did briefly describe the type of equipment you would need to do your own video work, you can get more detailed descriptions of this from an online search than from the book. They recommended that you hire someone to do the video work instead of doing it yourself, so they didn't spend much time on this aspect. They did list and describe a variety of video editing programs, but they provided only general information on the other equipment. If you want to know how to set up lighting, run a video camera, or use that editing software, they suggested looking it up on YouTube or certain magazine websites.


If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.


Excerpt: Read an excerpt using Google Preview.

Friday, May 13, 2016

Impossible to Ignore by Carmen Simon

book cover
Impossible to Ignore
by Carmen Simon


ISBN-13: 9781259584138
Hardcover: 256 pages
Publisher: McGraw-Hill Education
Released: April 22, 2016

Source: ebook review copy from the publisher through NetGalley.

Book Description, Modified from NetGalley:
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore―using the latest in brain science. Audiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth they’ll remember? How will you stay on their minds long enough to spark the action you need?

Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. This practical guide is filled with case studies and examples. Whether you’re giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people’s hearts, stays in their heads, and influences their decisions.


My Review:
Impossible to Ignore is about how to improve the likelihood that people will take away the message that you're trying to impart, remember it, and act upon it. It's mainly aimed at business situations like meetings, sales interactions, ad campaigns, or seminars, but the basic principles can be applied to other situations. The author provided helpful real life and theoretical examples on how to apply the basic principles.

The author explained discoveries about how we form memories or are motivated to take new actions and then explained how to use this information to affect other people's memories and actions. She talked about what we remember and what we forget, expectations, anticipation, surprise, and novelty. She discussed the differences between getting people to remember the gist of what you said versus what's needed for people to remember exact information. She talked about the amount of information to include and how to inspire others to talk about you.

There's a checklist list at the end so you can make sure you're using these principles and engaging the audience's imagination and senses. Overall, I felt like this book contained useful information.


If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.