Tuesday, March 27, 2018

Ultimate Guide to YouTube for Business by Jason R. Rich

book cover
Ultimate Guide to YouTube for Business
by The Staff of Entrepreneur Media, Inc.;
Jason R. Rich

ISBN-13: 9781599186191
Paperback: 304 pages
Publisher: Entrepreneur Press
Released: March 27, 2018

Source: ebook review copy from the publisher through NetGalley.

Book Description, Modified from NetGalley:
YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today.

Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune.

This guide shares advice from successful YouTube experts to help you. You'll learn how to set up your channel, become a YouTube Partner to start monetizing your videos, create a virtual community that uses your products, cater your videos to your target audience at every stage of production and promotion, optimize video titles, descriptions, and tags, and promote your YouTube videos using Facebook, Twitter, Google+, and other social sites.

My Review:
Ultimate Guide to YouTube for Business is targeted at small businesses who intend to use YouTube to tell their potential audience about their business, their products, and how to use their products. The focus was on helping your business present polished videos and get word out about them so that people will view them. The book helps you figure out who your target audience is, what type of videos will be most effective for your company, how to set up your account on YouTube and upload your videos (step by step), and how to advertise your videos or have advertising on your videos.

While they did briefly describe the type of equipment you would need to do your own video work, you can get more detailed descriptions of this from an online search than from the book. They recommended that you hire someone to do the video work instead of doing it yourself, so they didn't spend much time on this aspect. They did list and describe a variety of video editing programs, but they provided only general information on the other equipment. If you want to know how to set up lighting, run a video camera, or use that editing software, they suggested looking it up on YouTube or certain magazine websites.

If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.

Excerpt: Read an excerpt using Google Preview.

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