Tuesday, September 12, 2017

Start Your Own Etsy Business by Jason R. Rich

book cover
Start Your Own Etsy Business
by The Staff of Entrepreneur Media, Inc.,
Jason R. Rich


ISBN-13: 9781599186092
Paperback: 180 pages
Publisher: Entrepreneur Media Inc.
Released: Sept. 12, 2017

Source: ebook review copy from the publisher through NetGalley.

Book Description from NetGalley:
Whether you’re a master crafter, a carpenter, a jewelry designer, or have become passionate about making the best home d├ęcor in town, now is the time to go from hobby to full-time business owner. And with million shoppers ready to discover your unique offerings it only makes sense to join the largest, most successful online community of creative entrepreneurs on Etsy®.

Our experts have teamed up with successful shop owners to provide you with Start Your Own Etsy® Business, an easy-to-understand, comprehensive blueprint that takes you through setting up, branding, marketing, and managing your store. You’ll learn how to:

• Create listings and marketing plans that attract the right customers
• Choose keywords and tags design to drive traffic to your shop
• Pick the right shipping and packaging methods to meet your inventory needs
• Define your brand with carefully crafted logos, product listings, and images
• Reach more shoppers with targeted social media and advertising campaigns
• Create storytelling product listings and professional looking product photos
• Decide when it’s time to turn your part-time hobby into a full-time business venture

Plus, gain worksheets, templates, resource lists and tips designed to go from passion to profits. If you’re ready to share your passion for your craft with millions around the world, this guide is for you.


My Review:
Start Your Own Etsy Business is a book about starting your own small business and effectively selling your crafts on Etsy. The book started with an overview of Etsy and starting your own small business. Then the author went into more detail about what's involved in setting up a small business, from business plans and tax IDs to inventory management and accounting. He talked about determining what you need to get set up, your costs and prices, your target audience, and branding.

He then described step-by-step how to open an Etsy account, set up your store, and add product listings. He also discussed fees, setting prices and shipping costs, taking (or hiring) professional photographs of your products, choosing and including search words, writing effective text to describe your product, and more. He also discussed promotion and marketing using paid advertising and social media.

He included advice from successful Etsy sellers, including specific things they did that increased their sells. I found this advice both interesting and helpful. The author included plenty of links to online help pages and included some sample worksheets. While this book will help anyone who wants to set up an Etsy account, it's targeted at those who want to create a profitable business from their crafting. Overall, I'd recommend this book.


If you've read this book, what do you think about it? I'd be honored if you wrote your own opinion of the book in the comments.


Excerpt: Read an excerpt using Google Preview.

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